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The dazzling bling bling of 100 different TVs, the ambiance of the newest home theater system blaring in the background. The alluring super deal that the store is about to offer a customer. These are the incentives for most consumers to procure their next audio video dream from their local big box giant.
We, in the custom installation industry balk at the idea that the average Joe would even consider that Big Box stores are an option. Let's face it. Big Box is here to stay. So, How do we compete with these giants? This is an easy answer as well....We DON'T....
Like any other competitor, we look for the "chink in the armour", so to speak. And their chink is a huge chunk. Speaking at one time with a Big Box executive, I asked the question, " Sir, what is the average training cycle for one of your staff on the sales floor". He proudly puffed up like a peacock and said, " Well, we put our employees through a grueling 2 week training program before they go out on the floor?". I was shocked and then chuckled.
The next chunk of chink is centered around the " SET UP" issue as I call it. The customer takes his new stuff back to the house, giddily opening up his brand new TV, magnificent AV receiver, speakers and expensive cables. Then, there's a big pause. How the heck do I hook all of this stuff up? Not such a good deal after all.....!!
Lastly and most importantly is the " Control" issue. The biggest problem with today's consumer electronics is centered around integration. All of this stuff is great until you realize that out of the box, 5 or 6 remote controls are needed to operate a system. This is where a Custom Integrator can be a hero. Most people want to experience their new system without any hassles. They soon tire from pressing this button to turn on the TV; pressing this button to turn on the amp and grabbing this remote to control the cable box. Not such a good deal after all.....!!
Whether you are an installer or a consumer reading this article, Big Box is here to stay but using a Custom Integrator is a much wiser choice when venturing out to purchase your dream AV system. Do you want 2 weeks worth of advice or do you want the advice of someone who has done this for years? Do yourself a favour and choose the latter!!!
Home Theater Blog
What Do I Do With All These Remotes?
Have you ever wondered why the Big Box stores have become so successful in the consumer electronic industry? Well, I have too. I have never really understood how they could survive in such a technically complex industry. Well, the answer is simple. Price point sells........The dazzling bling bling of 100 different TVs, the ambiance of the newest home theater system blaring in the background. The alluring super deal that the store is about to offer a customer. These are the incentives for most consumers to procure their next audio video dream from their local big box giant.
We, in the custom installation industry balk at the idea that the average Joe would even consider that Big Box stores are an option. Let's face it. Big Box is here to stay. So, How do we compete with these giants? This is an easy answer as well....We DON'T....
Like any other competitor, we look for the "chink in the armour", so to speak. And their chink is a huge chunk. Speaking at one time with a Big Box executive, I asked the question, " Sir, what is the average training cycle for one of your staff on the sales floor". He proudly puffed up like a peacock and said, " Well, we put our employees through a grueling 2 week training program before they go out on the floor?". I was shocked and then chuckled.
The next chunk of chink is centered around the " SET UP" issue as I call it. The customer takes his new stuff back to the house, giddily opening up his brand new TV, magnificent AV receiver, speakers and expensive cables. Then, there's a big pause. How the heck do I hook all of this stuff up? Not such a good deal after all.....!!
Lastly and most importantly is the " Control" issue. The biggest problem with today's consumer electronics is centered around integration. All of this stuff is great until you realize that out of the box, 5 or 6 remote controls are needed to operate a system. This is where a Custom Integrator can be a hero. Most people want to experience their new system without any hassles. They soon tire from pressing this button to turn on the TV; pressing this button to turn on the amp and grabbing this remote to control the cable box. Not such a good deal after all.....!!
Whether you are an installer or a consumer reading this article, Big Box is here to stay but using a Custom Integrator is a much wiser choice when venturing out to purchase your dream AV system. Do you want 2 weeks worth of advice or do you want the advice of someone who has done this for years? Do yourself a favour and choose the latter!!!